Digital marketing leader uniting content strategy, technical SEO, and operational efficiency to build high-converting web experiences that drive measurable growth.
Hi, I'm Karen. I view every website and campaign as a building project. Driven by a DIY spirit and a commitment to data-backed growth, I specialize in managing integrated digital ecosystems where technical rigor meets strategic ROI.
The greatest successes are shared. I unite cross-functional teams to solve complex challenges and facilitate group achievements that move a company forward. The ultimate goal is building the high-performing environments that allow organizations to exceed their objectives.
session growth via strategic content and web overhauls
organic footprint expansion across core websites
marketing qualified leads generated annually
domain authority bump for flagship web properties
I help teams design and execute comprehensive content strategies focusing on long-term organic growth. Includes deep keyword discovery and audits with tools like Ubersuggest, Screaming Frog and Google Search Console and ensuring content is optimized for humans and generative search/AI overviews.
My approach to web management centers on the user. I manage end-to-end projects with a focus on user experience (UX) and adherence to web accessibility standards. Proficient in WordPress and other content management systems.
I provide executive-level performance reporting across organic and paid digital channels. Using Google Analytics and other metrics, I translate complex metrics into clear, actionable recommendations that drive leads and maximize growth from content, web, and managed advertising channels.