I manage integrated digital ecosystems where content strategy, technical performance, and operational efficiency intersect. The following briefs demonstrate my leadership in translating complex business goals into measurable growth—from scaling organic search and accessibility to driving revenue through optimized e-commerce and lead-generation channels.
Challenge: Search engines are evolving to include AI-driven answers and overviews, which changes how brands must establish authority to remain visible.
Strategy: Deep keyword discovery and content audits ensure site information is technically sound and easy for both humans and AI models to understand. By configuring custom tracking in Google Analytics 4, we can see how much traffic is being driven by AI search tools (ChatGPT, Claude, Gemini, and Perplexity), allowing for data-backed strategy adjustments.
Result: Consistently improved average organic rankings across multiple industry websites and established a framework for capturing traffic in the new era of generative search.
Challenge: A website is often a user's first impression, but technical debt or poor accessibility can frustrate visitors and block growth.
Strategy: I manage end-to-end web projects with a focus on user experience and strict adherence to accessibility standards. My approach ensures that websites are inclusive and functional for everyone, which naturally improves search trust and site performance.
Result: Successfully led comprehensive site refreshes that resulted in an 1100% increase in sessions and a 165% expansion of the organic footprint for a global credentialing body.
Challenge: Converting digital traffic into qualified leads requires a seamless transition from the initial search to the final website interaction.
Strategy: I analyze the customer journey to identify where users drop off. By refining page content and managing targeted search campaigns, I focus on attracting high-intent visitors and improving the quality of the website leads.
Result: Generated 2,400+ marketing qualified leads annually, helping the sales engine exceed annual revenue projections by $10M for a regulated B2B manufacturing company.
Challenge: Expanding into third-party marketplaces requires more than just a product listing. Success requires a specialized SEO strategy and a lean operational framework.
Strategy: I led the launch and management of new ecommerce initiatives, specifically building out an Amazon Business presence from the ground up. This included optimizing for marketplace search algorithms, overseeing fulfillment logistics, refining the customer support experience, and managing Amazon-based advertising.
Result: Scaled the Amazon Business storefront to over $100,000 in annual sales within its first year of operation, creating a new revenue stream for the company and another buying option for B2B customers.
Challenge: Internal inefficiencies and manual workflows can cause significant budgetary waste and hinder the execution of critical marketing initiatives.
Strategy: I evaluate existing departmental processes to identify bottlenecks and resource drain. By developing standardized work instructions and improving resource management for major events and digital assets, I ensure the team operates at peak efficiency.
Result: Successfully implemented new operational workflows that saved over $50,000 annually, allowing those funds and hours to be reinvested into higher-impact growth strategies.